ARROJO Knocks It Out the Park As IBS NY Celebrates Its Century

ARROJO IBS Main-Stage Model Lineup 

ARROJO IBS Main-Stage Model Lineup 

At the 100-year anniversary instillation of IBS NYC, ARROJO scored top marks on main-stage, in the classrooms, and on the booth. With American Wave Hair Care making its debut, texture, movement and curl were the buzz words on the show floor. 

Led by Nick Arrojo, this main-stage show delivered a Sonic Boom of creative inspiration. Showing new trends like ‘square-lighting,’ ’root-wrapping,’ and American Wave, as well as ARROJO’s signature razor cuts, a spectacular runway show drew a huge audience, and media interest. 

News agencies followed up on the texture trends apparent at our IBS show, with American Salon, CBS, Reuters all featuring an interview in which Nick says, 

“People are wearing their hair curly, they're wearing their hair natural. We used to live in a completely straight world. Now we're living in a world where we're encouraging texture, movement and curl, and American Wave is the product that we're using." 

Continuing the theme, scores of stylists got American Wave Texture Service certified at one of two certification classrooms; they can now practice the trending and lucrative salon service in their own salons. In the show booth American Wave Hair Care was a sell-out as hairdressers got down with this prestigious hyper-luxe line that is making waves throughout the industry. 

Completing a centurion offering, our Trend Inspiration Look and Learn classroom with Nick Arrojo showed creative demonstrations highlighting the principal scissor and razor cutting trends for 2017. 

See show images below. Images: Stephen Fernandez / Fresh Flash Photography

ARROJO Colorist Blaine (image right) talks the audience through the color creations. 

ARROJO Colorist Blaine (image right) talks the audience through the color creations. 

Nick shares model inspiration 

Nick shares model inspiration 

Punk rock was part of the inspiration 

Punk rock was part of the inspiration 

Models stun 

Models stun 

Zach demos American Wave Texture Service Live on Stage 

Zach demos American Wave Texture Service Live on Stage 

Nick's signature razor cutting always impresses

Nick's signature razor cutting always impresses

Carmel brings her magic to main-stage

Carmel brings her magic to main-stage

Amanda talks about the joy of styling hair

Amanda talks about the joy of styling hair

More models looking good 

More models looking good 

Zach dissect his America Wave Texture Service 

Zach dissect his America Wave Texture Service 

Texture revolution! 

Texture revolution! 

American Wave models looking, feeling good

American Wave models looking, feeling good

Behind the scenes 

Behind the scenes 

Nick demoing at our trade booth

Nick demoing at our trade booth

Our IBS booth. Next stop: ABS Chicago 

Our IBS booth. Next stop: ABS Chicago 

GOING TO ABS? GREAT, SO ARE WE! AND WE ARE PUTTING ON AN EXPOSE PARTY ON SUNDAY NIGHT, FEATURING MODEL PRESENTATION, LIVE MUSIC, DJS, FREE DRINK & LOTS MORE. 

$35 TICKETS AVAILABLE HERE  (INCLUDES ENTRY & A COMPLIMENTARY DRINK)