ARROJO Brings the Elixir to ISSE

ARROJO Main-Stage Presentation Models @ ISSE 

ARROJO Main-Stage Presentation Models @ ISSE 

At the 2017 International Salon and Spa Expo––with a trendy new main-stage show, groundbreaking education, a rollicking trade booth, and the launch of the American Wave Product Line––the ARROJO artistic team had the elixir to inspire stylists from across the States.  

Main-Stage Inspiration

Led by Nick Arrojo, the Main Stage presentation features cuts and colors, textures and styles from our three signature collections for 2017, Sugar Candy, SonicBOOM, and Undefined. Much of the inspiration for these collections comes from the 1990s as the runway show and live model demonstrations highlight everything from classic bobs to grungy colors and undone styles –– a pick-and-mix approach that incorporates everything from the commercial beauty trends of to rebellious punk rock vibes. 

Main-Stage Models Wear Grungy Brightness & Pop 

Main-Stage Models Wear Grungy Brightness & Pop 

Classroom Education

Renowned as the education brand ARROJO brought two seminars to the ISSE classrooms. The packed out Trend Inspiration Look & Learn classroom saw Nick Arrojo take center-stage to highlight the techniques behind our principal scissor and razor cutting trends for 2017. Meanwhile, our hands-on American Wave Texture Service Certification classroom features newly invented, highly creative wrapping techniques giving textures even more oomph; and it gave scores of stylists the opportunity to go back to their salons certified with a lucrative new service and creative new skill.  

American Wave Models Show Off the Timeless Beauty & Grace of Texture. At ISSE, Scores of Stylists Got Certified to Practice this Trending Service. 

American Wave Models Show Off the Timeless Beauty & Grace of Texture. At ISSE, Scores of Stylists Got Certified to Practice this Trending Service. 

Demos & Deals In the ARROJO Show Booth

In our beautiful new booth non-stop live model demonstrations from Nick Arrojo, ARROJO Master Stylists and guest artists Stephen Adams and David Gatt from ARROJO Flagship Ambassador Salons, Moxie and Square Root, spark inspirational energy that testifies to the value of inclusive education. A series of special deals on product packages, ARROJO branded tools and future educational offerings ensures the booth bristles with excitement from morning till night.  

Set Up & Ready for ISSE to Begin, The ARROJO Show Booth 

Set Up & Ready for ISSE to Begin, The ARROJO Show Booth 

American Wave Product Line Launch

Building on the incredible success of the American Wave Texture Service, the American Wave Product Line is a six-piece collection setting the gold standard in care and styling for textured hair. It was launched at ISSE, which gave salon owners and stylists at the show the chance to be the first to use and recommend these prestige products made for heavenly waves & curls. "These luxurious high-performance products support celebrate and support the timeless elegance, beauty and grace of texture," says Nick Arrojo as the orders came tumbling in. 

Model Styled with American Wave Rogue Co-Cleanse, American Wave Elixir Defrizzing Gel & American Wave Glint Texture & Shine Spray

Model Styled with American Wave Rogue Co-Cleanse, American Wave Elixir Defrizzing Gel & American Wave Glint Texture & Shine Spray

ARROJO @ ISSE: The Higher Ground of a Trailblazing Brand

Please Note: To carry ARROJO Product and/or American Wave Product in your salon please call 212 242 7786 X 216 or email gordon@arrojonyc.com

American Wave Product Line Launched at ISSE. With the Elixir to Make Textures Glint, It Proved A Hot Ticket at the Show. 

American Wave Product Line Launched at ISSE. With the Elixir to Make Textures Glint, It Proved A Hot Ticket at the Show. 

ARROJO ISSE Model with Incredible Mossy Green Color & Edgy Texture 

ARROJO ISSE Model with Incredible Mossy Green Color & Edgy Texture 

Models Strike A Pose 

Models Strike A Pose 

Remarkable Color & Texture Expansion 

Remarkable Color & Texture Expansion 

Great Fringe! 

Great Fringe! 

Models Looking & Feeling Good 

Models Looking & Feeling Good 

ARROJO Hair Painting Is One of Our Signature Techniques 

ARROJO Hair Painting Is One of Our Signature Techniques 

Nick Arrojo Picks Up The Scissors for a Spot of Point Cutting 

Nick Arrojo Picks Up The Scissors for a Spot of Point Cutting 

Main Stage Live Model Demos In Cut & Color & Texture by Nick Arrojo & the ARROJO Creative Team 

Main Stage Live Model Demos In Cut & Color & Texture by Nick Arrojo & the ARROJO Creative Team 

Fierce! 

Fierce! 

The Tools of Our Craft 

The Tools of Our Craft 

Thank You & Adieu, ISSE! 

Thank You & Adieu, ISSE! 

Images: Steve Kim @stevienaysayer