Exposé Returns With Trend Inspiration In West Palm Beach
A new season of our popular traveling trend inspiration event, Exposé, began on Monday Feb 6th in the sunshine of West Palm Beach. With Nick Arrojo leading our Artistic Team and guest artists from ARROJO Ambassadors from Visions (Wellington), Cre8 and Scotch Bonnet it was a night of creative hairdressing collaboration as new trends and fresh thinking stirred the imagination of almost two-hundred attendees.
The runway presentations and demonstrations shared cuts, colors, textures and styles from our key collections for 2017. Together they epitomize our approach to fashionable beauty in the new year –– urban, edgy, ready to wear with grungy bright colors and big tumbling textures.
With the American Wave Texture Service changing perceptions of wave, curl and movement in the hair our new editorially-inspired wrapping techniques for even more expansion, texture and volume became one of the stars of the show, wowing the crowd for its easy client-friendly application and remarkable results.
The high-minded event also featured insights and inspirations for better business practices as Nick shared the values that have helped him build America's biggest wholly independent hairdressing brand. Showing the depth and breadth of this two-hour evening show, Jeff Mason, President of STX, the leading salon software brand, also took the stage to offer the intellectual acuity that can simplify salon management.
At the end of the show all attendees were invited to join Nick and the team for a celebratory drink while getting the opportunity to inspect the models closeup. It is another way we aim to be an inclusive, open-minded brand that makes positive connections with our peers across the industry.
The next Exposé takes place at Fringe Arts, Philadelphia, April 9.
SEE IMAGES FROM THE WEST PALM BEACH SHOW BELOW
Images: Stephen Fernandez // https://www.instagram.com/sophisticated.tonsorialist/