Exposé Returns With Trend Inspiration In West Palm Beach

A new season of our popular traveling trend inspiration event, Exposé, began on Monday Feb 6th in the sunshine of West Palm Beach. With Nick Arrojo leading our Artistic Team and guest artists from ARROJO Ambassadors from Visions (Wellington), Cre8 and Scotch Bonnet it was a night of creative hairdressing collaboration as new trends and fresh thinking stirred the imagination of almost two-hundred attendees. 

The runway presentations and demonstrations shared cuts, colors, textures and styles from our key collections for 2017.  Together they epitomize our approach to fashionable beauty in the new year –– urban, edgy, ready to wear with grungy bright colors and big tumbling textures. 

With the American Wave Texture Service changing perceptions of wave, curl and movement in the hair our new editorially-inspired wrapping techniques for even more expansion, texture and volume became one of the stars of the show, wowing the crowd for its easy client-friendly application and remarkable results. 

The high-minded event also featured insights and inspirations for better business practices as Nick shared the values that have helped him build America's biggest wholly independent hairdressing brand. Showing the depth and breadth of this two-hour evening show, Jeff Mason, President of STX, the leading salon software brand, also took the stage to offer the intellectual acuity that can simplify salon management. 

At the end of the show all attendees were invited to join Nick and the team for a celebratory drink while getting the opportunity to inspect the models closeup. It is another way we aim to be an inclusive, open-minded brand that makes positive connections with our peers across the industry. 

The next Exposé takes place at Fringe Arts, Philadelphia, April 9. 

SEE IMAGES FROM THE WEST PALM BEACH SHOW BELOW

Nick Arrojo's model presentation got pulses racing. 

Nick Arrojo's model presentation got pulses racing. 

We love a great venue & a packed house!

We love a great venue & a packed house!

Nick talks about the American Wave Texture Service as ARROJO colorist & texture specialist, Blaine, wraps a wave live on stage. 

Nick talks about the American Wave Texture Service as ARROJO colorist & texture specialist, Blaine, wraps a wave live on stage. 

 Tom Monticello, Owner of Visions Salon, Florida & Flagship ARROJO Ambassador Joins Nick on Stage

 Tom Monticello, Owner of Visions Salon, Florida & Flagship ARROJO Ambassador Joins Nick on Stage

Marcy Moreno, salon owner of Cre8 Salon, Florida presents her model to the audience

Marcy Moreno, salon owner of Cre8 Salon, Florida presents her model to the audience

Tracy Vasquez, salon owner of Scotch Bonnet, Florida gets busy with the ARROJO razor technique  

Tracy Vasquez, salon owner of Scotch Bonnet, Florida gets busy with the ARROJO razor technique  

Jennifer Casella, stylist at Visions Salon, also shows off her skills with the straightedge blade

Jennifer Casella, stylist at Visions Salon, also shows off her skills with the straightedge blade

Nick is joined on stage by ARROJO Ambassadors Relationship Manager, Valeria Enea

Nick is joined on stage by ARROJO Ambassadors Relationship Manager, Valeria Enea

Incredible model line up steals the show 

Incredible model line up steals the show 

Nick explains the concept and technique behind the look

Nick explains the concept and technique behind the look

After the show, models lined up so attendees had the chance for a closeup inspection of our work 

After the show, models lined up so attendees had the chance for a closeup inspection of our work 

Models looking, feeling good 

Models looking, feeling good 

Thanks for coming out, Florida! See you at the next one! 

Thanks for coming out, Florida! See you at the next one!