EXPO ’18 First Look: No. Sleep. Till. Brooklyn. 

A dream to put on a show more about hairdressing than hoopla has blossomed into one of the beauty industry’s most cherished and influential events. In 2018, ARROJO EXPO returns with even more passionate presentations, enthralling guest artists, inspirational education, tear-jerking moments and heart-thumping base. 

 

SATURDAY OCT 13 8:00-10:00PM @ ARROJO WILLIAMSBURG, BK

 The view from above ARROJO Williamsburg

The view from above ARROJO Williamsburg

Join us for an evening of great hair, mingling & cocktail drinking in our Brooklyn studio space as we welcome all Expo guests to NYC. With Sunday’s big show also taking place in BK, this is the perfect chance to get acquainted with, and inspired by, Gotham’s capital of cool underground style.

SUNDAY OCT 14 10:00AM-4:00PM @ BROOKLYN BOWL, WILLIAMSBURG, BK

 Brooklyn Bowl is an inspirational & edgy venue for creative trend presentations. 

Brooklyn Bowl is an inspirational & edgy venue for creative trend presentations. 

Prepare to be bowled over. Brooklyn Bowl is a 20,000+ square foot, state-of-the-art, LEED certified, bowling, restaurant, live entertainment venue, and natural habitat of Brooklyn’s cool creative culture. 

Master of Ceremonies: Nick Arrojo

 The man with the Expo plan. 

The man with the Expo plan. 

ARROJO Artistic Team present white hot new trends in cut, color & American Wave. Expect graphic, uncompromising inspiration from the edge of NYC. 

 Get your hands on trends 2019. 

Get your hands on trends 2019. 

Guest Presentations

Peter Gray

 World-class session stylist, Peter Gray

World-class session stylist, Peter Gray

Fresh from styling Gigi Hadid for Vogue Australia July Cover editorial icon Peter Gray makes his Expo debut with a presentation that brings high fashion and hairdressing together. A virtuoso hair cutter with a unique softness of touch, discover more about Peter Gray & his work here

Ginger Boyle

 Iconic stylist, Ginger Boyle 

Iconic stylist, Ginger Boyle 

Ginger Boyle is one the most sophisticated stylists, inspirational leaders, and popular platform artists. Owner and founder of Planet Salon in L.A., after her Women Making Waves Award at Expo ’17, Ginger returns to Expo to bring her prolific creative energy to our main stage show. See Ginger’s recent Dystopian collection

Cifrèdo

 Master of contemporary grooming trends, Cifrèdo. 

Master of contemporary grooming trends, Cifrèdo. 

A Master Barber with a sports celebrity clientele, Cifrèdo brings the art and craft of men’s grooming into sharp focus. His presentation highlights the elevated barbering techniques that have brought unprecedented growth to this market, while also featuring new trends that will keep the craft fashionable for years to come. Find out more about Cifrèdo here.

Carmel Lawless

 Carmel is an artist with mastery of modern creative technique

Carmel is an artist with mastery of modern creative technique

 As ARROJO Education Director and Master Stylist, Carmel Lawless oversees the development of our New Talent while also taking clients and starring on stage as one of our key Platform Artists. Her work blends uncompromising technical precision and a modern creative attitude. At Expo, Carmel highlights the original trends and techniques that set our brand apart. Learn more about Carmel here

Paul DiGrigoli

 Paul blends incredible knowledge of business & craft with a high energy presentation style. 

Paul blends incredible knowledge of business & craft with a high energy presentation style. 

Paul brings a unique blend of enthusiasm, integrity, and humor to Expo ’18. A man who lives what he teaches, Paul delights in sharing the best of what he’s learned during almost four decades in the industry. He engages his audience and gets people moving (figuratively and literally!) on their way to success. Get set for a high energy, high inspiration presentation. 
 

Sonna Brado

 Sonna Brado will highlight her principles of precision-centric creative hairdressing at Expo. 

Sonna Brado will highlight her principles of precision-centric creative hairdressing at Expo. 

2006 NAHA finalist, 2014 NAHA winner, award-winning salon owner, educator and artist, Sonna Brado is known for passion, knowledge and precision –– and offering some of the best education available anywhere in the world. At Expo, Sonna's presentation centers on helping stylists define and further develop their unique expression as artists.

(More Expo Guests & Presentations to be Confirmed)

Light buffet breakfast and full lunch provided by Blue Ribbon. 

SUNDAY OCT 14 7:00PM-11:00PM @ BROOKLYN BOWL, WILLIAMSBURG, BK

 Runway Trend Presentation 2019 puts Brooklyn In the spotlight 

Runway Trend Presentation 2019 puts Brooklyn In the spotlight 

Back to the bowl as we roll into a 3-hour open bar, strike a pin-smashing runway show revealing ARROJO trend collections for 2019, offer a live performance by a musical kingpin (T.B.A.) and clean sweep our way to an unmissable after-party with DJs and dancing under the disco ball. 

3-Hour Open Bar (beer and wine)

Appetizer Buffet by Blue Ribbon

Musical Performance t.b.d.

ARROJO Trend ’19 Show

After-Party with DJs & Dancing 

MONDAY OCT 15 10:00AM-4:00PM @ ARROJO Soho & ARROJO Tribeca

 Choose 'hands-on' at Expo to learn newest, most exciting trends. 

Choose 'hands-on' at Expo to learn newest, most exciting trends. 

 Choose the 'Business Symposium' to learn business insights & inspirations from a cast of industry-leading women and men. 

Choose the 'Business Symposium' to learn business insights & inspirations from a cast of industry-leading women and men. 

Attendees choose between Hands-On Education with the ARROJO Artistic Team OR a Business Symposium with Nick Arrojo and a world-class line up of guests (T.B.A.). 

The Hands-On Education is split into a morning and afternoon session with each attendee practicing key modern cut and color creative techniques from our Trend '19 release under the guidance of our master team of educators. 

The Business Symposium is centered around the idea of Business Rehab. Each guest speaker will use their expertise to highlight ways to upgrade your salon business for the modern marketplace. 

ARROJO EXPO '18: BE PART OF IT

*Please note: All Expo venues & artists are subject to change. 

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