As Hairdressers Descend On New York, Intimate Exposé In the ARROJO TriBeCa Theater Offers Trendsetting Presentations & Demonstrations


This was our most intimate Exposé of the tour, and another sold out show.  Held in the theater at ARROJO TriBeCa, it gave the high-minded audience the chance of a close up look at the aesthetic direction and evolution of Cosmic-POP, a recently released editorial collection which features in this month's American Salon Magazine. The cozy venue also made it easy to watch a bevy of world-class hairdressing artists show off a variety of techniques, including razor cutting curly hair, American Wave, and the latest trend-conscious approach to hair painting. 

The elite team of presenters included Rea Winter (Artistic Director, ARROJO SoHo), Lina Arrojo (Creative Director, ARROJO), Zach Norman (Color Director, ARROJO Williamsburg), Amanda Jenkins (Artistic Director, ARROJO Cosmetology School), Paul Merritt (Session Stylist, ARROJO Product Specialist), and pioneer of modern razor cutting, Nick Arrojo. 

While all Exposé events share a fresh approach to cut, color, texture, and styling trends and techniques, this edition was focused on texture. As a inspirational preamble to our TEXTURE SUMMIT, and with NYFW runway trends showing a newfound love of all things curly, it was a perfectly on point look at using the all the skills of the craft, innovative products and tools to nurture natural textures into beautiful shapes and styles. 

You can see images of Exposé NYC below. Our next Exposé event takes place in Boston on April 3. Stay tuned for info. . . 

Images: Debbie Miracolo