EXPO 2020

May 2-4 2020


Be a part of ARROJO Expo 2020 as the 10th Anniversary Edition of America’s most influential hair show takes a spectacular flight of fancy. Featuring inspirational presentations, extravagant celebrations, and hands-on and business building education, all hosted at the exceptional TWA Hotel at JFK –– and with very special rate room bookings available direct from ARROJO –– fly to the electrifying excitement of the Jet Age for a unique, immersive experience combining vintage glamour with an unforgettable hair show experience.


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Saturday Night Expo Meet Up
”The Connie” @ TWA Hotel

Join us on “The Connie” — Howard Hughes’ legendary flyer that served as Dwight D. Eisenhower’s Air Force One –– as we start the Expo engines with mingling and cocktail drinking. This is a great chance to meet your follow guests, absorb the unique culture that sets Expo apart, and get set for two full days of education, inspiration, and celebration of the craft we love.

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Sunday Presentations
The Constellation Ballroom @ TWA Hotel

Sunday day is all about inspiration. The ARROJO Creative Team and world-class guest artists showcase trends and techniques, insights and artistic visions in scissor and razor cutting, hair painting, American Wave, extensions, and creative editorial styling as we highlight the gamut of skills employed by the modern creative hairdresser.

Taking place in the 7,000-square-foot Constellation Ballroom with 21-foot ceilings, the setting is ideal for a group of stars to come together to inspire one-another.

This full day of inspiration includes breakfast and lunch.

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Sunday Evening Celebration
1962 Ballroom @ TWA Hotel

Full Open Bar + Appetizer Buffet

After a nap, attendees head to the 1962 Ballroom –– the landmark former TWA terminal –– to dance the night away at a 1960s theme party! Before we “Love Me Do,’" see the release of the ARROJO Trend ‘20 Runway Show. Spectacular, vanguard, influential, epic, this is how we define and share our current attitude and inspirations for contemporary hairstyles. Alongside the show, enjoy food and drink and “Do the Twist” to live entertainment from a groovy musical guest. The evening rounds off with DJs and dancing as we come together to celebrate hairdressing.


Monday Hands-On & Business Education
The Constellation Ballroom & Fab 4 Theatre @ TWA Hotel

On Monday, Expo attendees can choose between Hands-On Education with the ARROJO Artistic Team OR a Business Symposium with Nick Arrojo and a world-class line up of guests (T.B.A.).

Hands-On Education
The Constellation Ballroom

Split into a morning and afternoon sessions with each attendee practicing creative scissor and razor techniques from our Trend ’20 Collection. Be the first to learn our trends for 2020 and beyond under the guidance of our master team of educators.


Business Building Success Symposium
The Fab 4 Theatre

Nick Arrojo and a global cast of guest speakers use their experience and expertise to highlight ways to grow your salon business via the power of your salon’s Vital Signs, whilst also highlighting ideas for navigating the challenges of the modern employee, and the contemporary client.


TWA Hotel Highlights

With the entire Expo weekend taking place at the TWA Hotel at JFK, you will be in one convenient, beautiful and inspiring location for the entire Expo weekend. Here are some other highlights of the hotel; they are sure to make your experience all the more memorable.


ARROJO Expo: Be A Part Of It.