The ARROJO Creative Team packed up and headed west to bring their signature NY flavor to ISSE Long Beach. With a brand new LSD inspired main-stage show, wave-making education, and a jam-packed booth— the ARROJO creative team rocked the house.

Main Stage Mayhem


An army of shimmering, metallic models sauntered on stage while Nick & the team showcased trends from the newest collections, L.S.D, Monochrome, and Kinesis. With a combination of metal-inspired hair colors, fringy cuts, and textured waves, there was a technique to take home for everyone. 

Education Inspiration 

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After the show, it was off to the classroom for a look & learn based on the main stage presentation. Nick Arrojo facilitated a lively and fun razor-cutting seminar, where he highlighted how to create space, texture, and freedom for modern creative hairstyles. Our texture specialists also taught an American Wave Class where 25 California stylists got certified in our premium beach wave service.

ARROJO Booth Bonanza 

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The ARROJO Booth was filled with energy and excitement as Nick Arrojo, the creative team, and guest artists, Stephen Adams, Derek Maldanado, Alex Ioannou, and Jeff Stump took the stage to perform creative cutting demos all weekend long. From shaved purple pixies to long blonde waves, the team really communicated their love for the craft with the show-goers while offering inspirational personal tales of their journeys and experiences with ARROJO.

A HUGE thanks to our hardworking team, gorgeous models, and everyone who came out to hang with us at the booth! Until next year, Long Beach.

Hair by ARROJO Creative Team: Zach, Blaine, Alex, Corrinn, Kevin, Marlo & ARROJO Ambassador, Donna. 

Makeup by: Christopher Miles

To carry ARROJO Product and/or American Wave Product in your salon please call 212 242 7786 X 216 or email